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Page One Google Rankings & Why citations so important to local search results...

Citations are important to local search results because they help increase an organization’s credibility and relevance with the search engines, which in turn increases that organization’s ranking results. The more citations your business website has, the more inbound links it has as well, which is nearly always good for search engine ranking.

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That’s why we offer a comprehensive citation building program as part of our search engine optimization services. Our directory submission services help increase the number of trusted inbound links to our clients’ websites, which in turn increases their relevance and ranking with Google.

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Also known as web references, online citations are online mentions of a business’s name, address, phone number and other business information. Citations are created when a business submits their business information to a directory publisher who then distributes that information directly and indirectly through distribution channels.

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More Citations = More Credibility = Better Ranking

Because a properly optimized directory listing that has been shared with several directories can appear in search results multiple times for the same search, it can help one business appear multiple times for one search. For instance, if someone is searching for a “Pool Builder” and one Pool Builder has listings with all of the directory publishers, that Pool Builder could conceivably show up for each of those publishers, giving that Pool Construction Company greater online market share than their non-directory publishing competitors. And, for local service providers, it’s much easier to present yourself as the “local expert” when all signs point to you!

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We will put Your Name, Phone Number and Business Address Virtually Everywhere

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The Cost of Sending Out a Press Release

can be a little shocking for first timers.

Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies are charging?

Here is a little breakdown and explanation of the cost drivers in press distribution and a few ways that you can save on your next distribution.

Research and Copywriting

A good writer will spend some upfront time with you to gain an understanding of the goals, audience, tone, and messaging of the release. Depending on the complexity of the material and the writer’s experience in the industry, some degree of research may be necessary as well. An experienced writer, a detailed brief, and collection of past press releases can be very helpful in streamlining the content development phase.

Typical Cost: $400-$1,200

Wire Distribution

A wire distribution is an online content syndication and distribution tool that communications pros use to send press releases out to various newsfeeds and search engines. It doesn’t take much time or experience to set up, and although it will probably not get you any original coverage, it will get your release indexed and searchable in search engines.

Typical Cost: Fairly full featured at $350 with options ranging from $99-$1000

List Building, Email Distribution, and Follow Up

Email distribution is one of the most effective and efficient ways of getting your news out in bulk to the journalists and outlets that matter. Communications pros use very expensive and complex PR databases ($10-20K/year available through Meltwater, Cision, and Vocus) to research and build targeted journalist lists that they use to send out personalized emails and pitches on your behalf.

Depending on the topic and target audiences, journalist lists can be built fairly quickly or can take hours to put together. Once the media lists are built, your news is sent directly to journalists and outlets and the agency will begin responding to inquiries and reaching out to your top prospects on your behalf.

Typical Cost: $2,000 – $3,000

Media Pitching

Reaching out to journalists individually by phone, email, and social media is the best way to make human connections and get your story considered. Your agency will help identify the key players and will reach out to them on your behalf. If you or your agency have pre-existing relationships along with a pre-defined wishlist, this will pave the way for a much more effective and efficient campaign. Media pitching is generally done in blocks of time and, although results are not guaranteed, a good agency will typically always produce.

Typical Cost: $2,000 – 4,000 / 10 Hour Block

Media Monitoring and Reporting

PR pros utilize various media monitoring services that include setting up alerts for specific keywords and tracking any combination of television and radio broadcast media, print media, online media, and social media. Clip reports are generated and delivered by email based on desired increments.  Also, various degrees of research, in-depth analysis, competitive reports, and formal reporting can be produced. Media monitoring is generally included in campaigns, but in a pinch Google Alerts can also get the job done for online monitoring.

Typical Cost: $500 – $5,000 / month depending on mediums tracked and advanced reports required

Final Thoughts

In general, PR campaigns can start at around a few grand for a basic distribution and follow up and can run up into the tens of thousands of dollars per month with 3 – 6 month commitments. The important thing is finding the right team to work with – one that understands your goals, has experience in your field, works within your financial comfort zone, and over delivers on results.

You Will be Happy with the Results We Get for You

I Promise !

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