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*How Much Does a Billboard Cost?

Billboard advertising cost is determined by the billboard’s geographic market, out-of-home (OOH) rating, and whether it’s a physical vinyl or digital board. Physical billboards are generally less expensive than digital boards and cost between $750 per month and $14,000 or more, depending on the market. Digital billboards cost from $1,200 to over $15,000 per month.                                             

Billboard Advertising Cost at a Glance

Cedar Rapids, IA
Indianapolis, IN
Los Angeles, CA
Physical Billboard Cost
$550 to $4,000/ month
$1,500 to $5,500/ month
$800 to $4,500/ month
$1,250 to $4,000/ month
$4,000 to $8,000/ month
$1,000 to $10,000/ month
Digital Billboard Cost
$2,100 to $5,500/ month
$3,000 to $7,000/ month
$1,200 to $5,500/ month
$3,000 to $7,500/ month
$2,500 to $13,000/ month
$6,000 to $15,000/ month

Additional Billboard Advertising Costs

The billboard rental cost is not the only cost involved with billboard advertising. Chances are, you’ll want to hire a professional to design your billboard, which ranges from around $150 to $500 per hour. Then, you’ll also need to pay for the cost of materials for the billboard, and you may also need to pay an additional fee for installing your billboard.
    • Design costs: The costs associated with designing a billboard typically range from $150 to $500 per hour, depending on if you choose a freelancer or a billboard design agency.
    • Materials costs: Vinyl is the standard material used for physical billboard ads, and it costs around $1 to $1.50 per square foot.
    • Installation cost: This may be included in your monthly rental rate, but check with your provider to confirm.
    • The Biggest Problem with a street billboard is there is no buyer intent eyeballs looking at it. Only random folks driving by and they mostly don't even see the sign. People are bombarded with advertising every day. They are not looking for anything in particular. 
    • This is why a Buyer Intent Search on Google is So Effective.
    • Source:Quora

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Roy Wingate Business Consultants
DBA Texas Business Consultants
6733 Benefield, Suite 100
Odessa, Texas 79762

We normally only work with clients with annual revenues of $2M or more. However, we would consider working with a smaller revenue client (even a start-up) if it was mutually beneficial.

Serving Major Metropolitan Areas Nationwide since 2009

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We have IT, Video, Graphic Design, Research & Development Support Companies in The UK, Canada, California, Colorado, Texas and More. We spent 10s of thousands of dollars Research and Development for our proprietary © Buyer Acquisition System  ©x7 Mirror System